Work / Brand Identity / Gri Creative Agency
A lion made of many.
The logo for Gri Creative Agency: a lion drawn out of other animals, and a name written like code. The mark and the typography each carry a part of the agency's story.
The mark
A lion, and the animals inside it.
The lion comes from the partners' personal story. They had made a music album together and wanted to keep that as the agency's identity.
I drew the lion out of the silhouettes of other animals, hidden in its mane and its face. The agency's strength comes from the individual talents of its people, the way the lion's comes from the animals it is made of.
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- 1stags, drawn in the white
- 2two bulls, head to head on the crown
- 3an eagle, wings open, on the brow
- 4fish, for the brows
- 5wolves, howling
The typography
A name written like code.
The agency was competing to be one of the best digital creative agencies in the city, so the name is set like a line of code: creative sits between curly braces, the way a code block does, with gri and agency on either side.
creative, held in braces like a code block
Brand sheet
Gri Creative Agency, at a glance.
Logo
Colour
- Gri blue#0475B4
- Gri grey#636363
Colours sampled from the logo, not the published values.
Type
gri{creative}agency
Cormorant Garamond The name and headlines
Digital creative agency
Jost Text and labels
